Mal Emery’s War on Recession Boot Camp in Sydney – Day 1
By 10:30 am on day one there was literally standing room only and the attendees were having 'ah ha' moments as Mal revealed the BIG ROCKS and KEYS to success in business... Mal went on to describe the success of his clients, and using them as examples, he states that 5% of the room had the resources to buy and sell the remaining 95% - these stats have not changed for decades and that's simply because most people are not prepared to do what it takes to be in the "5%". Maths and Psychology You need to become the authority figure in ...
Quick Fix Marketing Strategy #7 -Accountants
Offer an entire year of professional services for a flat advance fee -tax planning, informal or formal audit, etc. Offer free consultation to custom-design a plan to your customers' special needs from an entire menu of your available services. Mail out regular newsletters, explaining the latest wrinkle in the tax laws and how it affects them, and making a specific offer or recommendation. Give good books on investing -or any topics related to the business of living - just to build goodwill. Don't forget reciprocal endorsements with kindred professionals, either on a name-for-name basis or for a percentage of profit.
Quick Fix Marketing Strategy #6 – Airconditioning and Heating Services
Your competitors probably come out on a call, repair the unit, and go away. The customer never hears from them again. You should call your customer the next day to be sure the job was done right. Send a warm, personal 'Thank you for choosing my company' note, reminding them of your commitment to follow up on every job, your 100% guarantee on all repair work, etc. Also, then offer them a 24-hour-a-day, seven-days-a-week service agreement. Explain how there is no extra charge for weekend or holiday service. Offer twice-a-year, complete maintenance checks absolutely tree. Just a simple pay-by-the-month subscription will buy ...
Quick Fix Marketing Strategy #5 – Advertising Agencies
Most agencies are content to run the same old ads, collect their 15% commission, and leave it at that. But you can build a money machine by engineering a PI (Per Inquiry) deal for a percentage of the profit, by using direct-response advertising, specific irresistible offers, testing your headlines, engineering joint ventures, and applying my marketing concepts. You can turn your advertising agency into a 'marketing agency'.
Streetsmart Connect Groups
Our Streetsmart Connect Groups are meetings where you can hang out with other successful business owners, where you can help each other get ahead, where you can learn to do the things we do so you can apply them in your business. This is where you can start to understand the latest strategies and keep plugged into our world so that the “turkeys” out there don’t pull you down. Next Meetings: Parramatta NSW 8 July 2009 Melbourne 7 July 2009 Register here
Quick Fix Marketing Strategy #4 – Quick-print Shops
Here's a simple, powerful way to make a quick-print shop grow like crazy. >>> Offer free pick-up and delivery.<<< Hire sharp-looking men and women to pick-up and deliver to local-area businesses, paying them by the hour or giving them 10% to 15% of the job. Offer your customers an open account. Guarantee delivery: If a job is picked up by 11:OOam, it's back by 4:00pm (or if it's picked up by 4:00pm, it's back by 11:00am the next day). No IFs, no BUTs, no fine print or weasel clauses. Just guarantee your service. You'll expand your business exponentially in all directions, all on contingency, ...
Quick Fix Marketing Strategy #3 – Office Supply Stores
Just about every marketing principle I teach can be applied to an office supply store. It's a veritable goldmine of profits if approached properly. The absolute first thing you should do is capture your customer's names and addresses. Almost none of the office supply stores I've ever been in do this. They just take your money over the counter and that's it. Once you get your list together, mail special offers to those customers. Remember - your current customers are your best prospects for future business. Before you try to get a new customer, sell to an existing customer first. When you're ...
Corporate Advice – What Exactly is Business Coaching?
By Sean R Mize Based on relevant studies and research, there are still thousands of people from the business world who still get confused about corporate coaching. Are you one of them? Then, let me explain to you what corporate coaching is really all about. Corporate coaching is the process of conducting one-on-one or group meetings with employees within a certain organization to conduct training and development sessions in order to achieve performance improvement. In simple terms, its main focus is to help employees become more efficient and more productive in the work place. Based on several researches, corporate coaching, when done correctly ...
Who Would Want To Have A Business Coach?
Business Coaching is a one on one teaching method developed to help individuals increase their productivity and profitability by focusing their time and energy on areas they do best in their particular business. If you would like to increase your net worth, make your business more profitable, or have someone outside your organization to hold you accountable for reaching your business goals, then you may benefit from a business coach. A business coach will develop curricula along with you to find out what your goals in business are and then help you to create a plan to reach those goals. The ...
Quick Fix Marketing Strategy #2 – Travel Agents
Most travel agencies simply react to their clients’ requests. Instead, develop a proactive marketing strategy by regularly contacting clients to determine their future travel plans, geographical areas of interest, preferred modes of travel and any special needs and desires. At least 50% to 80% of everyone’s travel needs are known to them in advance.Keep careful, detailed records on each customer/prospect. If you can make advance recommendations to clients in a way to save them money, time, last-minute panic, and overall grief, don’t you think they will favor you with most or all of their travel business?