Quick Fix Marketing Strategy #6 – Airconditioning and Heating Services
Your competitors probably come out on a call, repair the unit, and go away. The customer never hears from them again.
You should call your customer the next day to be sure the job was done right. Send a warm, personal ‘Thank you for choosing my company’ note, reminding them of your commitment to follow up on every job, your 100% guarantee on all repair work, etc.
Also, then offer them a 24-hour-a-day, seven-days-a-week service agreement. Explain how there is no extra charge for weekend or holiday service. Offer twice-a-year, complete maintenance checks absolutely tree. Just a simple pay-by-the-month subscription will buy them peace of mind.
This will help your business because it shows your concern and gives the customer peace of mind. Also, it locates potential problems before they turn into expensive, inconvenient emergencies. Early detection for preventive maintenance will generate more than enough money in scheduled repair charges to pay many times for the cost of the ‘no charge’ tree maintenance checks. The best part is that YOU get to schedule the twice-a-year maintenance checks during your slow times thus keeping your staff occupied around the year.
Quick Fix Marketing Strategy #5 – Advertising Agencies
Most agencies are content to run the same old ads, collect their 15% commission, and leave it at that.
But you can build a money machine by engineering a PI (Per Inquiry) deal for a percentage of the profit, by using direct-response advertising, specific irresistible offers, testing your headlines, engineering joint ventures, and applying my marketing concepts.
You can turn your advertising agency into a ‘marketing agency’.
Streetsmart Connect Groups
Our Streetsmart Connect Groups are meetings where you can hang out with other successful business owners, where you can help each other get ahead, where you can learn to do the things we do so you can apply them in your business. This is where you can start to understand the latest strategies and keep plugged into our world so that the “turkeys” out there don’t pull you down.
Next Meetings:
Parramatta NSW 8 July 2009
Melbourne 7 July 2009
Register here
Quick Fix Marketing Strategy #4 – Quick-print Shops
Here’s a simple, powerful way to make a quick-print shop grow like crazy.
>>> Offer free pick-up and delivery.<<<
Hire sharp-looking men and women to pick-up and deliver to local-area businesses, paying them by the hour or giving them 10% to 15% of the job. Offer your customers an open account.
Guarantee delivery: If a job is picked up by 11:OOam, it’s back by 4:00pm (or if it’s picked up by 4:00pm, it’s back by 11:00am the next day). No IFs, no BUTs, no fine print or weasel clauses. Just guarantee your service.
You’ll expand your business exponentially in all directions, all on contingency, with no increase in fixed overhead!
Quick Fix Marketing Strategy #3 – Office Supply Stores
Just about every marketing principle I teach can be applied to an office supply store. It’s a veritable goldmine of profits if approached properly.
The absolute first thing you should do is capture your customer’s names and addresses. Almost none of the office supply stores I’ve ever been in do this. They just take your money over the counter and that’s it. Once you get your list together, mail special offers to those customers. Remember – your current customers are your best prospects for future business. Before you try to get a new customer, sell to an existing customer first.
When you’re ready to do some ‘prospecting’ to find new customers, the most effective medium is direct mail to smaller businesses in your market area. Offer a free calendar or paper clip holder to anyone who comes in by a certain date. Hire people to give free delivery on regular routes to local area businesses for 10% to 15% commission. Use eight to twelve page catalogs for your customer list, with advance notices of special offers. Set up joint ventures with a local print shop to mail to each other’s list.
Read my Quick-Print Shop example. Try using the same young men and women to pick up and deliver for both you and the printer.
By ‘piggy-backing’ your distribution, you’ll help ensure more loyal, prosperous employees, since they’ll make more money doing ‘double duty’ for both of you.
Corporate Advice – What Exactly is Business Coaching?
By Sean R Mize
Based on relevant studies and research, there are still thousands of people from the business world who still get confused about corporate coaching. Are you one of them? Then, let me explain to you what corporate coaching is really all about.
Corporate coaching is the process of conducting one-on-one or group meetings with employees within a certain organization to conduct training and development sessions in order to achieve performance improvement. In simple terms, its main focus is to help employees become more efficient and more productive in the work place.
Based on several researches, corporate coaching, when done correctly can improve a business’ ROI by up to 400%. You see, when you equip your workforce with knowledge and you take time to really improve their skills, they are most likely to perform better and bring more business to your doorsteps.
Corporate coaching is often confused with life coaching. Although these two aim to help individuals realize their full potential to succeed in life, they are very different in the sense that corporate coaching focuses more on the professional level. Life coaching on the other hand, is all about improving someone else’s relationship with other people, helping him manage his time wisely, and sometimes, help him find his purpose in life.
Corporate coaching services can be delivered through either a designated business coach or through a third party (freelance corporate consultants or consulting firms) who is very knowledgeable about the goals and the mission of the company and who have what it takes to deliver measurable and specific results through pre-determined benchmarks.
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says, “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed.”
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize http://EzineArticles.com/?Corporate-Coaching—What-Exactly-is-Business-Coaching?&id=2393030
Who Would Want To Have A Business Coach?
Business Coaching is a one on one teaching method developed to help individuals increase their productivity and profitability by focusing their time and energy on areas they do best in their particular business.
If you would like to increase your net worth, make your business more profitable, or have someone outside your organization to hold you accountable for reaching your business goals, then you may benefit from a business coach. A business coach will develop curricula along with you to find out what your goals in business are and then help you to create a plan to reach those goals. The goals can be just about anything, from more profits to more time with the family. Most business coaches will contact you on a regular basis to discuss the plan and how you are progressing. They will help to focus your attention on the task that you are trying to achieve and keep you honest about your progress. As a part of this focus, they will offer constructive criticism and encouragement not only keep you moving forward but to keep you in a positive frame of mind. A business coach is much akin to a professional therapist or counselor for your business.
There are many different types of coaches and each has their own unique style so it would be advisable to talk to several coaches before making a decision on who is best for you. Some coaches will constantly push you towards your goals, while others will try to keep the communication lighthearted and positive. Different people respond well to each type but only you can determine which coach is right for you. You must also remember that you are forming a partnership with this person and if they cannot push the right buttons then you will not have the success that you desire. In sum, if you want to reach certain business goals and are having a hard time staying focused or dont know how to get there, then you may benefit greatly from a talented business coach.
By Ted Thomas
Quick Fix Marketing Strategy #2 – Travel Agents
Most travel agencies simply react to their clients’ requests. Instead, develop a proactive marketing strategy by regularly contacting clients to determine their future travel plans, geographical areas of interest, preferred modes of travel and any special needs and desires. At least 50% to 80% of everyone’s travel needs are known to them in advance.Keep careful, detailed records on each customer/prospect.
If you can make advance recommendations to clients in a way to save them money, time, last-minute panic, and overall grief, don’t you think they will favor you with most or all of their travel business?
Quick Fix Marketing Strategy #1 – Bakeries
Try these powerful strategies to increase your customers:
- Mail to your local area, offering free samples of your special Bread, ‘homemade’ apple pie or cheesecake.
- Set up a free drawing for a special cake, a dozen of their favorite donuts every week for a year, or whatever.
- Use a huge sign in high-traffic locations to announce ‘Free Cheesecake’ to stop traffic and pull in the crowds.
- Capture names, addresses, and birthdays of all family members. Send a letter with a special birthday cake offer. Give special offers for weddings, graduations, catered parties, etc.
You’ll be amazed at the amount of front-end traffic this will bring you. If you deliver quality goods, they’ll come back again and again.