Quick Fix Marketing Strategy #2 – Travel Agents

Most travel agencies simply react to their clients’ requests. Instead, develop a proactive marketing strategy by regularly contacting clients to determine their future travel plans, geographical areas of interest, preferred modes of travel and any special needs and desires. At least 50% to 80% of everyone’s travel needs are known to them in advance.Keep careful, detailed records on each customer/prospect.

If you can make advance recommendations to clients in a way to save them money, time, last-minute panic, and overall grief, don’t you think they will favor you with most or all of their travel business?