Quick Fix Marketing Strategy #6 – Airconditioning and Heating Services

Your competitors probably come out on a call, repair the unit, and go away. The customer never hears from them again.

You should call your customer the next day to be sure the job was done right. Send a warm, personal ‘Thank you for choosing my company’ note, reminding them of your commitment to follow up on every job, your 100% guarantee on all repair work, etc.

Also, then offer them a 24-hour-a-day, seven-days-a-week service agreement. Explain how there is no extra charge for weekend or holiday service. Offer twice-a-year, complete maintenance checks absolutely tree. Just a simple pay-by-the-month subscription will buy them peace of mind.

This will help your business because it shows your concern and gives the customer peace of mind. Also, it locates potential problems before they turn into expensive, inconvenient emergencies. Early detection for preventive maintenance will generate more than enough money in scheduled repair charges to pay many times for the cost of the ‘no charge’ tree maintenance checks. The best part is that YOU get to schedule the twice-a-year maintenance checks during your slow times thus keeping your staff occupied around the year.