• Mail to your local area, offering free samples of your special Bread, ‘homemade’ apple pie or cheesecake.

• Set up a free drawing for a special cake, a dozen of their favorite donuts every week for a year, or whatever.

• Use a huge sign in high-traffic locations to announce ‘Free Cheesecake’ to stop traffic and pull in the crowds.

• Capture names, addresses, and birthdays of all family members. Send a letter with a special birthday cake offer. Give special offers for weddings, graduations, catered parties, etc.

You’ll be amazed at the amount of front-end traffic this will bring you. If you deliver quality goods, they’ll come back again and again.