Maths and Psychology

You need to become the authority figure in your niche, the guy on the top of the mountain. Market to your prospects by addressing their fears, wants, needs and desires. You need to be treated like and king and obeyed like a heart surgeon in order to dominate your niche. You can’t substitute good math with bad psychology, and you cant substitute good marketing for bad maths.

The Opportunity to Make Money

Turn your business into the opportunity for your clients to make money – this is the best game in town.

Wagons in a Circle

Most businesses look at each other and copy the same old crap from each other. They get sucked into institutional marketing wonder where the clients have gone. Everyone who makes  alot of money defies the industry norms.

The Truth about Wealth

Australia is now the 3rd fastest Millionaire making country. When Forbes magazine studied 400 billionaires and they noted:

• 173 started with nothing
• another 100 had nominal recourses
• most made their billion from scratch
• they didn’t sit around waiting for the money to show up

It’s your duty to be rich – so you can help others that will never have the opportunities that you will.

His Story So Far

Fired at 23, he took Owen McGrath as a mentor and went to work in a hardware store. Mal was a ‘doer’ and after selling the hardware business years later looked for his next opportunity. With $17,000 in the bank he moved on and bought and sold 20 more businesses and figured out the formula. Always a marketer, he had the businesses systemised and turned around for profitability.

Mal changed direction at 41 and began teaching others how to buy & sell businesses. He stopped working hard and worked smarter, with time for his family and life.

His early speaking gigs resulted in him almost fainting… yet he overcame that and has reached the top of his game.

Do Your Ducks Line Up?

It’s all about self-help. You’re the key to your own success.  There is no point in waiting until all your ducks line up, get started with what you have now. Be the only choice, or ‘perceived choice’ of expertise to your herd.

Why Should I Buy From You?

If you can answer that better than your competitors then you have a chance. If you just think “we’re better” or “we give good service” then maybe you should go find something else to do as your competitor think and say the same. Are you a cog or a clog in your business? Think leverage. Its all about growth and speed.

Ninth Wonder of the World

If Compound Interest is the eigth wonder of the world then selling ‘forced continuity’ plans is the ninth! Sell your product or service on a recurring basis every month until the client cancels or dies. Getting a new client is the most expensive part of business. Do you know how to keep selling to your clients, for free? Remember that Proactiv (the pimple cream) is a $500m business!

Marketing Leverage

The Marketing Triangle is based on Right Message = Right Media = Right Market. No Messaage = Name rank, serial number, and wrong message = plain vanilla, me too.

If you want impact then you need strategic repetition. The most futile, wasteful, thing you can do is 1-shot advertising. After the first contact with a prospect 50% of sales people give up. After the 2nd contact 65% have given up, and 89.8% of sales people have given up contacting a client after the 4th contact.

Million Dollar Marketing Makover Winner

The winner of this $100,000 prize was Melissa Daniels. Melissa took the stage with Mal and Bret Thomson for a hot seat examination of her business. Bret dug deep to get the story behind her business. The results of this makover will bve presented tomorrow.

More one the ‘shock and awe’ pack, lumpy mail, tear sheets and much, much more….

Click here to request a free consultation on how to use these marketing techniques in your business to build profits.

You should call your customer the next day to be sure the job was done right. Send a warm, personal ‘Thank you for choosing my company’ note, reminding them of your commitment to follow up on every job, your 100% guarantee on all repair work, etc.

Also, then offer them a 24-hour-a-day, seven-days-a-week service agreement. Explain how there is no extra charge for weekend or holiday service. Offer twice-a-year, complete maintenance checks absolutely tree. Just a simple pay-by-the-month subscription will buy them peace of mind.

This will help your business because it shows your concern and gives the customer peace of mind. Also, it locates potential problems before they turn into expensive, inconvenient emergencies. Early detection for preventive maintenance will generate more than enough money in scheduled repair charges to pay many times for the cost of the ‘no charge’ tree maintenance checks. The best part is that YOU get to schedule the twice-a-year maintenance checks during your slow times thus keeping your staff occupied around the year.

>>> Offer free pick-up and delivery.<<<

Hire sharp-looking men and women to pick-up and deliver to local-area businesses, paying them by the hour or giving them 10% to 15% of the job. Offer your customers an open account.

Guarantee delivery: If a job is picked up by 11:OOam, it’s back by 4:00pm (or if it’s picked up by 4:00pm, it’s back by 11:00am the next day). No IFs, no BUTs, no fine print or weasel clauses. Just guarantee your service.

You’ll expand your business exponentially in all directions, all on contingency, with no increase in fixed overhead!

The absolute first thing you should do is capture your customer’s names and addresses. Almost none of the office supply stores I’ve ever been in do this. They just take your money over the counter and that’s it. Once you get your list together, mail special offers to those customers. Remember – your current customers are your best prospects for future business. Before you try to get a new customer, sell to an existing customer first.

When you’re ready to do some ‘prospecting’ to find new customers, the most effective medium is direct mail to smaller businesses in your market area. Offer a free calendar or paper clip holder to anyone who comes in by a certain date. Hire people to give free delivery on regular routes to local area businesses for 10% to 15% commission. Use eight to twelve page catalogs for your customer list, with advance notices of special offers. Set up joint ventures with a local print shop to mail to each other’s list.

Read my Quick-Print Shop example. Try using the same young men and women to pick up and deliver for both you and the printer.

By ‘piggy-backing’ your distribution, you’ll help ensure more loyal, prosperous employees, since they’ll make more money doing ‘double duty’ for both of you.

Based on relevant studies and research, there are still thousands of people from the business world who still get confused about corporate coaching. Are you one of them? Then, let me explain to you what corporate coaching is really all about.

Corporate coaching is the process of conducting one-on-one or group meetings with employees within a certain organization to conduct training and development sessions in order to achieve performance improvement. In simple terms, its main focus is to help employees become more efficient and more productive in the work place.

Based on several researches, corporate coaching, when done correctly can improve a business’ ROI by up to 400%. You see, when you equip your workforce with knowledge and you take time to really improve their skills, they are most likely to perform better and bring more business to your doorsteps.

Corporate coaching is often confused with life coaching. Although these two aim to help individuals realize their full potential to succeed in life, they are very different in the sense that corporate coaching focuses more on the professional level. Life coaching on the other hand, is all about improving someone else’s relationship with other people, helping him manage his time wisely, and sometimes, help him find his purpose in life.

Corporate coaching services can be delivered through either a designated business coach or through a third party (freelance corporate consultants or consulting firms) who is very knowledgeable about the goals and the mission of the company and who have what it takes to deliver measurable and specific results through pre-determined benchmarks.

Do you want to learn more about how I do it? I have just completed a brand new free guide. Download it free here: [http://www.secrets-of-internet-success.com]Internet Marketing

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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says, “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed.”

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize http://EzineArticles.com/?Corporate-Coaching—What-Exactly-is-Business-Coaching?&id=2393030

If you would like to increase your net worth, make your business more profitable, or have someone outside your organization to hold you accountable for reaching your business goals, then you may benefit from a business coach. A business coach will develop curricula along with you to find out what your goals in business are and then help you to create a plan to reach those goals. The goals can be just about anything, from more profits to more time with the family. Most business coaches will contact you on a regular basis to discuss the plan and how you are progressing. They will help to focus your attention on the task that you are trying to achieve and keep you honest about your progress. As a part of this focus, they will offer constructive criticism and encouragement not only keep you moving forward but to keep you in a positive frame of mind. A business coach is much akin to a professional therapist or counselor for your business.

There are many different types of coaches and each has their own unique style so it would be advisable to talk to several coaches before making a decision on who is best for you. Some coaches will constantly push you towards your goals, while others will try to keep the communication lighthearted and positive. Different people respond well to each type but only you can determine which coach is right for you. You must also remember that you are forming a partnership with this person and if they cannot push the right buttons then you will not have the success that you desire. In sum, if you want to reach certain business goals and are having a hard time staying focused or don’t know how to get there, then you may benefit greatly from a talented business coach.

By Ted Thomas

If you can make advance recommendations to clients in a way to save them money, time, last-minute panic, and overall grief, don’t you think they will favor you with most or all of their travel business?